Madison Home Improvement Store

February 19-21, 2021 — Monona Terrace Convention Center


Friday, Feb. 19, 2:00 PM - 7:00 PM

Saturday, Feb. 20, 10:00 AM - 7:00 PM

Sunday, Feb 21, 10:00 AM - 5:00 PM


Monona Terrace Convention Center

One John Nolen Drive, Madison, WI 53703

Admission Price



Jump-Start the new year with a pipeline full of quality contacts!

The 2021 Madison Home Improvement Store, located in the Frank-Loyd Wright designed Monona Terrace Convention Center, February 19-21, 2021 is the perfect place for the Madison homeowner who is planning for the year ahead. Our customers know that meeting their potential contractor is the most valuable way to select professional and reliable expertise for upcoming home improvement projects.

Over the past 23 years, the L&L Exhibition Management, Inc. as built a reputation for bringing together Madison’s most active and discerning homeowners and the leading home improvement experts under one roof. For homeowners and leading contractors alike, it’s a can’t-miss event.  For three days, this beautiful Frank-Loyd Wright designed venue provides an appropriate and spectacular setting for the most innovative and informative home and garden exhibits.

Our exhibitors know that January’s show gives them a head start at a time when new contacts are traditionally most rare and thus most valuable.  They come back year after year to meet Madison’s home-owning elite—people who put a premium on maintaining properties that are beautiful, functional and trend-setting.


This is your opportunity to:

• Meet Madison-area homeowners with a strong interest in home improvement
• Take your place among the region’s top home and garden professionals
• Showcase your products and services in a quality trade show environment
• Get in front of the competition by participating in the first show of the year

Request an vendor package now, and read the glowing testimonials our delighted exhibitors have given us.  



Please Note: In the interest of public health and safety, and in accordance with state guidelines, the Monona Terrace Convention Center has updated the layout to aid in social distancing. At this time, it will be mandatory for all vendors and attendees to wear a face mask or protective covering, and we ask that everyone observes social distancing in all public spaces.





Download show resources here. If there is something missing please contact us.

Move-In & General Information (PDF)

For move-in and general vendor information, please download or view the information above.

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Monona Terrace COVID-19 Measures (PDF)

The health and safety of guests and employees is our top priority. The Monona Terrace Convention Center has taken important steps to reduce the spread of the Coronavirus (COVID-19). Monona Terrace actively follows the Centers for Disease Control (CDC) for Business and Employers recommendations, and consults with Public Health Madison & Dane County.

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Valley Expo Kit (PDF)

Valley Expo is the official general service contractor for the Home Improvement Store. Please click on the link above for information regarding rental of booth furnishings, booth carpet, advance shipping, etc. You can also contact Valley Expo directly at 815-873-1500.

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Monona Terrace Exhibitor Rules (PDF)

Please download and review the Exhibitor Rules for the Monona Terrace Convention Center. If you have any questions, please contact the Monona Terrace Convention Center directly at 608-261-4000.